Stop selling, help your customers buy what they want.
Knowing your product is important. But it is more important to know you customer. By knowing your customer, you are better prepared to offer him something that will satisfy his needs. It may sound ridiculously simple but most sales people out there are telling their stories rather than listening. I, for that matter, practice listening to what exactly my client is looking for. And if I find I do not have what he wants, I suggest him/her the next best alternative. This way, I get to be their adviser ( and not the sales person who is just looking to sell them something somehow) who guides them to what could possibly fulfill their requirement. So when next time when they need something, they know who to call. Enquire with the customer right atter they get an opportunity to use your product and service. Find out how was their experience. In an era where the market is bustling with the non-distinct and competitive products and services, it is important to remove the "Buy